Many people today use search engines to look for information online. Every single day, there are over 3.5 billion searches on Google alone. Google is the number one search engine in the world followed by Bing and Yahoo. According to research, 81% of online users believe that search engines are the most efficient way to find websites. Additionally, when it comes to search engine results, 70% of search engine users do not go beyond the first four search results. Imagine what would happen if your website is among the top four in search results? You will get more people to your site. Knowing how to get your site to be among the first four in search engine results is essential if you want to get more people visiting your site. This can be achieved using the proper digital marketing strategy.
What is SEO?
SEO, which stands for search engine optimization entails improvements on your website that will make it rank higher in search engine results. This will, in turn, result in a significant increase of visitors to your site. Even though websites have pages full of content, pictures, and YouTube videos, search engines view websites differently. They will scan a site using a source code and will pick up signals from these source codes to understand what a particular website and web page are about. By using keywords, you can give the correct signals to search engines. Keywords are words which you enter in the search engine when looking for information. According to Google, there is an algorithm which determines the relevancy of keywords. Selecting the right short and long tail keywords and placing them correctly on your website is one effective way of optimizing your site. This is what search engine optimization is about; to ensure Google sees your site as being helpful to its target audience. You can use keyword planner provided by Google Ad words to find out keywords that will be useful for organic search. You could also do this with web text tool.
Here are the five benefits of SEO for local businesses in Gilbert Arizona
Increase the Visibility of Your Business Online
With SEO, your business will be more visible online as it will appear among the top results on related search engine results. Search engine users will be able to see and even visit your website making them more aware of its existence. This, in turn, will increase the number of visits to your site with a majority translating into sales. With many people undertaking most of their activities online, having increased visibility is paramount for sustained business growth.
Sustainable In The Long Term
Undertaking SEO is advantageous as it is sustainable in the long term unlike other marketing methods like advertising. Once you undertake SEO, you will be able to get a continuous flow of visitors from search engines for some months and even years without having to pay for anything. Also, sustaining a Gilbert SEO campaign is much easier and cheaper than other marketing campaigns.
Enables You Reach Your Target Audience
SEO is very useful as it is more focused than any other form of online marketing. Search engines will only display websites that are relevant to what the user is looking for. In simple terms, SEO will connect your business to people who were already looking for the product or service you offer. If you offer carpet cleaning services, your website, if well optimized, will appear among the top search engine results for users who search for carpet cleaning services. According to research done by Advance web ranking, the website that ranks first in search engine results will receive the highest number of visitors, with second placed web site receiving half the number of visitors. Additionally, local SEO will enable you to reach potential clients in a particular geographical location. If you offer carpet cleaning services in Gilbert Arizona and surrounding areas, your website will rank higher in related searches from people in and around your local business area.
With SEO, your website will be visible to potential clients, and you will get enough organic traffic which you can easily convert without having to spend money on advertising. When compared to the cost of Google Adwords, SEO is far way cost effective. Also, undertaking SEO is cheaper when compared to traditional marketing methods like using advertisements whose budgets run into millions.
Google is trusted by users worldwide. If your website ranked highly in Google search results, people would see your site as being reliable and credible. This will result in your getting more convertible traffic that can quickly be turned into sales. Today, being a true brand online is crucial as more people are doing their businesses online and using online information when making purchases decisions. Many people believe that undertaking SEO is very complicated and is very technical. This is not the case as SEO mainly involves giving your potential clients relevant and useful information.
When you decide to move forward with a Gilbert SEO strategy, it’s highly recommended that you partner with a reputable and professional SEO agency. Working with unprofessional SEO experts will cost your business in the long run as they utilize sloppy and lazy techniques to rank your page.
Some of the search engine optimization strategies we will implement for your website include:
In-depth keyword research
Web structure optimization
Landing page optimization
Mobile site optimization
At Top Choice SEO we have a team of experienced individuals who will undertake all marketing activities in a professional manner. When you contact us for SEO services, we will first conduct an in-depth audit of your site and come up with a comprehensive report that will guide our optimization. As the best SEO agency in Arizona, we value our customers and strive to ensure 100% customer satisfaction.
Find Out What Our Agency Can Do For Your Business
Experience | Skill | Results